Search results

Describes an approach automatically to classify and evaluate publicly accessible World Wide Web sites. The suggested methodology is equally valuable for analyzing content and hypertext structures of commercial, educational and non‐profit organizations. Outlines a research methodology for model building and validation and defines the most relevant attributes of such a process. A set of operational criteria for classifying Web sites is developed. The introduced software tool supports the automated gathering of these parameters, and thereby assures the necessary “critical mass” of empirical data. Based on the preprocessed information, a multi‐methodological approach is chosen that comprises statistical clustering, textual analysis, supervised and non‐supervised neural networks and manual classification for validation purposes.

The 2013 meeting's theme, The Beauty and Benefits of Science, aimed at highlighting the rich and complicated connections between basic and applied research, and, just as importantly, providing examples of case studies where the “pull” of environmental or societal problems drives fundamentally new basic research. This article aims to focus on symposia that highlighted the “pull” of social media in the communications in science and how the reach of fundamental computing research has affected the daily lives. This report will be of interest to librarians, information specialists, scientists and social scientists, and policy makers.

This report includes selected presentations and discussions (as well as direct internet links to presentations) within one of the 14 symposium tracks: communications and public programs. In many cases the authors provide additional references to further document the scope of the presenters' work and research.

The symposium offered an array of the most recent and innovative approaches in the way science is conducted and communicated in a digital world. Two themes centered on the following questions: “In a constantly changing online landscape, what is the best way for scientists and engineers to engage the public through social media?” and, “What new tools do we have to engage the public and to assess the impact of science communication?”

This is an important topic that touches on the way science is conducted and communicated in a digital world.

Draws upon Hofstede's cultural values and Rogers' diffusion of innovations to investigate relationships between search engine popularity and a company's preference for global versus local online branding.

Investigates the global versus local domain name selection strategies and web site popularity of multinational corporations based on their organizational characteristics and Hofstede's cultural values of their host countries.

Organizational size, industry and two cultural values – individualism and masculinity – relate to how companies adopt innovations, in this case selecting and promoting a global or local online identity. For their web presence, most Fortune Global 500 companies use the global.com domain rather than a local country domain. The results also suggest a virtual divide in online visibility, favoring.com companies over companies using country domains.

Limitations of this study include the lack of a longitudinal perspective and a possible Google bias – towards English content – in its proprietary PageRank metric. Future research could validate the results with other third‐party data and enrich the independent variables through automated web content analysis.

In countries with strong cultural values of masculinity and collectivism, international business managers should consider paying homage to local domain names for web site and employee email addresses.

Extending diffusion of innovations and cultural research to domain name selection and search engine popularity, this study underscores the importance of culture in international branding research.

The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand differentiation to stakeholder groups and ultimately lead to a positive corporate reputation.

Automated web content analysis was used to determine and differentiate 39 oil and gas firms' reporting of economic, social and environmental disclosures across Europe, North America and Asia. Firms were benchmarked for their disclosures against key terms derived from the Global Reporting Initiative.

North American firms disclose the greatest amount of TBL information for both environmental and economic indicators. European firms are the most prevalent reporters of social indicators. Asian firms displayed the most positive bias to their sustainability reporting.

Future research would benefit from linking firms' TBL reporting with firm performance as well as including a greater range of countries and industries for comparative purposes.

Firms should demonstrate a greater completeness of information across the three TBL indicators to effectively manage their relationships with their key stakeholders. Information should be unbiased and honest for firms to successfully legitimacy.

This paper uses automated content analyse to differentiate disclosure levels of TBL indicators across three different geographical regions.